In this episode of Raw Talks, we embark on a delightful journey into the past and present with Krishnarao Buddha, the marketing maestro at Parle Products. Known for their beloved treats that have defined generations, Parle Products has a rich history filled with fascinating stories and innovative marketing strategies. Krishnarao Buddha shares these behind-the-scenes tales and the marketing genius that has kept Parle Products at the forefront of the FMCG industry.

We begin our journey with the iconic Parle-G biscuit, a staple in Indian households for decades. Krishnarao delves into the intriguing story behind Parle-G’s name and its enduring popularity. Did you know that the ‘G’ in Parle-G originally stood for ‘Glucose’? Over the years, it has come to symbolize ‘Genius,’ reflecting its place as a trusted and essential snack.

Krishnarao explains how Parle-G has remained affordable and accessible to everyone, ensuring its presence in every household. From its unique packaging featuring the adorable Parle-G girl to its consistent taste and quality, discover how Parle-G has managed to stay relevant and beloved through the decades.

Next, we delve into the rich, chocolaty world of Melody. Why is Melody so chocolaty? Krishnarao reveals the inspiration and development process behind this beloved toffee. From its unique flavor profile to its catchy marketing slogan, learn how Melody captured the hearts and taste buds of millions.

While nostalgia plays a significant role in Parle’s brand identity, the company is also a dynamic player in the Fast Moving Consumer Goods (FMCG) sector. Krishnarao takes us through the rigorous process of developing new products. Using Kismi toffees as an example, he explains the meticulous market research and consumer feedback that guide Parle in launching new treats.

In the highly competitive FMCG landscape, staying ahead of rivals like Britannia requires strategic ingenuity. Krishnarao shares the secrets behind Parle’s competitive edge. From innovative marketing tactics to strategic product placements in grocery stores, understand how Parle ensures its products are always in the consumer’s sight and mind.

One of the most intense rivalries in the Indian FMCG sector is between Parle and Britannia. Krishnarao provides an insider’s perspective on this competition. Who’s really winning the grocery store war? Through an in-depth analysis, Krishnarao discusses the strategies and outcomes of this rivalry and what it means for consumers.

In today’s digital age, virality can significantly boost a brand’s presence and popularity. Krishnarao shares the key traits and strategies that drive virality in the marketing world. Learn from Parle’s successful campaigns and understand the elements that make an ad or product resonate widely and deeply with audiences.

Whether through introducing new flavors, leveraging digital marketing, or exploring new market segments, Parle’s ability to adapt while staying true to its roots is truly inspiring.

Beyond his professional insights, Krishnarao also shares personal anecdotes and leadership lessons. Learn about his journey in the marketing world, the challenges he has faced, and the principles that guide his decision-making.

One of the cornerstones of Parle’s success has been its unwavering focus on the consumer. Krishnarao emphasizes the importance of understanding consumer preferences and staying attuned to changing tastes.

This episode of Raw Talks with Krishnarao Buddha is more than just a trip down memory lane; it’s a masterclass in FMCG and D2C marketing. Packed with fun facts, surprising truths, and expert insights, this episode is a must-watch for anyone interested in the food industry, marketing, and consumer behavior.

Whether you’re a marketing professional, a business enthusiast, or simply a fan of Parle’s delicious treats, this episode has something valuable for everyone.